The article is well written, detailed, and very interesting to those in the digital advertising sector; written by the Nieman Journalism Lab at Harvard University .

Google’s public stance has always been to use the rel=”nofollow” attribute when you do not want the link to contribute to the link’s PR. This is yet another reason to use a reputable SEO firm and don’t rely on companies who improve your SERP by excessive reciprocal and back linking.

As always, make sure you understand what you are doing! and why you are doing it!

The aim was to filter out websites who had low quality repetitive content, such as aggregate websites. Sites that contain high quality fresh new content will be rewarded even more in their search engine results.

This is definitely something that has been known for a long time, but its good to see Google proactively taking steps to banish these low quality cheap repetitive websites to the bottom of the results, where they belong.

A very interesting article from the New York Times outlines what JCPenney was doing and how they were punished.

Pretty interesting stuff, glad that these companies using these black hat SEO firms are getting punished in some way. Their methods clog our pipelines with useless links and pages that are only meant to fool Google’s algorithm.

Here’s hoping that Google finds more ways to rid us of this problem, but until then these black hat techniques will evolve and thrive.

Read the full article over at Web AppStorm..

Their new SEO guide includes (from Google):

About two years ago we published our first SEO Starter Guide, which we have since translated into 40 languages. Today, we’re very happy to share with you the new version of the guide with more content and examples.

Here’s what’s new:

- Glossary to define terms throughout the guide
- More example images to help you understand the content
- Ways to optimize your site for mobile devices
- Clearer wording for better readability

The original article about Google updating its SEO Starter Guide was published here.

Here is a link to the SEO starter Guide:

Dennis (his Hungarian name is Gábor Dénes) was a Hungarian Jewish British electrician born on 5 June 1900. Mr. Gabor invented holography and has won the Nobel Prize in Physics in 1971. Google celebrates 110 years since Dennis Gabor was born with a doodle, a holographic image which is replacing the Google logo.
He was born and raised in Budapest, Hungary in a Jewish family. He served the artillery during the World War I and studied at the Technical University of Budapest then moved to Technical University of Berlin, Germany.

Dennis Gabor Google Doodle shown on Google's homepage

Dennis Gabor analyzed the proprieties of high voltage electric transmission lines using cathode beam oscillographs. He later wrote his Ph.D. thesis on cathode ray tube in 1927 and continued working on plasma lamps.
Because he was a Jew he had to leave Germany and moved to England in Warwickshire. In 1947, while working at the British Thomson-Houston he invented holography but the first hologram is known to have been released in 1964 after the laser was invented (1960). Holography allows scattered light to record its image that was reproduced as the object was there when it was recorded. It is used in many 3D animations.
In 1958 Dennis Gabor was honored as professor of applied physics and retired in 1967, moving to Italy where he spent many years of his life. He died in London in 1979, Februari 8th.
It it wasn’t for Dennis Gabor we would not have 3D animations such as Toy Story or The Matrix.

Source: Providing News