So, you have a website; what to do next?
There are millions of website online in 2011.
Nowadays, there is competition within every niche market. New websites pop up every day, making the internet a very crowded place.
How do you connect with your target market?
That is literally the million dollar question. How can you beat out your competitors & have your digital customers find you?
The short answer is it is possible, but it does require a large effort in time and unless you are willing to spend even more time manually doing certain SEO processes, money.
In this post, I’m just going to go over some very high level items that will help you get started.
In any case, a website owner MUST either learn SEO strategies OR hire a SEO professional. In the best of worlds, the website owner would perform certain SEO tasks them selves and contract out other tasks.
A good SEO professional is usually a web designer and has an understanding of programming. Legit SEO professionals will outline their strategies in how they will help your website gain online visibility. But SEO is only 1 part of the equation.
If your website is not a typical retail business, or offers specific services the best way to find new customers may be to leverage social media. Word of mouth sometimes is the best way to sell your services. Social Media Optimization or SMO as it is known is the term for properly configuring your social media.
Connecting with certain people on Twitter or Facebook is like hitting the Jackpot
Connecting with reputable people who have high status with online communities can make or break your business. Receiving a positive rate or testimonial from certain people can create a huge buzz. Finding and impressing these people is the hard part.
With the Internet changing so rapidly, new methods of finding your target market are just around the corner.