The first project was to design a weekly newsletter and a method of distributing it. Geoff Matheson Design did all of the newsletter design plus the basic HTML programming.

The newsletter needed to be graphically appealing, so it therefore needed to be designed using HTML. Writing the HTML for a newsletter is very challenging because there are a lot of popular mail applications, each of which display the HTML differently. To limit our updating the HTML, we needed to test the design on all popular mail applications throughout the development process.

When creating a newsletter you must not only create a flexible design, you must also be able to code that design in a very basic type of HTML.

Once the design was coded in HTML, we needed to setup an area where the client could generate each week’s newsletter. Our client needed to type the name and the content for the newsletter and have all of the HTML generated. This was done by creating a simple custom admin area that will generate the newsletter’s HTML each week.

The last part was figuring out the best way to distribute the newsletter. After trying several methods, we ended up using Mail Chimp for newsletter mangement and distribution. Mail Chimp has a free plan: up to 2,000 subscribers; send up to 12,000 emails per month.

The next project was also a HTML email newsletter. We were used as subcontractors by Cause Design.

The problem was that the HTML would not display properly on all major email applications. We used email newsletter testing matrices to show us how the HTML would display on different mail applications.

After viewing the original matrix, we realized the HTML needed a complete rewrite. The reason is that certain mail applications do not recognize style driven design. After going through 11 revisions, we were able to create HTML that gave us a consistent look on all major email applications.

The website was built in several rolling phases. The client needed a website built immediately with the idea that it would grow as we progressed. So we picked WordPress to manage the content and so the client could blog. We bought the domain and launched the site 1 week prior to CFR opening to the public! So the site was setup in WordPress and let the client add all of the content. As the site took shape, we applied certain styles to the content and organized it.

Geoff Matheson was hired to build a brand and logo for CrossFit Rehoboth. He developed a great logo which was implemented within the website.

Over the course of the project lots of additional functionality was added to the CFR site, which in turn attracted lots and lots of visitors!! Currently the site gets an average of about 100 visitors a day and is growing each month. Go over and check it out yourself!

Rehoboth Beach Bodywork needed their content moved into a CMS so we chose WordPress for its ease of use and shorter learning curve for the user. Additionally we custom wrote a couple of web applications to handle the specific types of content, including massage types. We also did analysis of keyword density per page, and came up with improvements to the existing content. We also implemented some other Search Engine Optimization tricks within the site to increase traffic.

The project turned out to be very successful for both the client and us.

Please check out the Rehoboth Beach Bodywork website as a great example of a superior site done on a limited budget.

EJ Host and Geoff Matheson Studio teamed up to produce an alluring design teamed with incredible depth and breadth of content. We developed the site using a WordPress platform, custom WordPress theme, many WordPress plugins, custom applications, scripts, database tables and SQL queries.

Here is a link to the Atonement Church website

Geoff Matheson Design took care of the graphic design for this WordPress site, EJHost did all of the keyword research. proper tagging, and other elements of SEO for the site.

Geoff and EJHost decided we would try to finish the entire website in the 2 week project plan. It was a very aggressive schedule, and we needed to have an open channel of communication with the client. Throughout this development process the Preservation Delaware representatives clearly defined when their availability and we were able to keep the project on schedule this way.

In the initial version of the site, we were able to provide much of the functionality Preservation Delaware was looking for.

We used WordPress as the CMS using a custom designed theme. We wrote several custom functions within WordPress which provided the functionality we were looking for. One of the examples is that we wrote code to allow a visitor to submit an endangered site form, have the administrator approve that form, and then that information immediately appear on the website. All of the information is stored in WordPress and made easy to update and modify any of the information on the website.

We were really excited to present this website today to the Preservation Delaware Board Members and give them an overview of some of the capabilities. We would like to thank the entire Preservation Delaware organization, Delaware Governor Jack Markell, Delaware Secretary of State, Jeff Bollock and everyone else who attended today.

Atonement Church Website Design - Old Design

UMC of the Atonement : New website design

Atonement Church

UMC Atonement hired us to completely design a new website for them. After extensive research and analysis of the client’s needs and goals we created a project plan. Interactivity and Web 2.0 functionality was the name of the game. We wanted to create a social community based website where visitors could go and interact.

EJ Host and Geoff Matheson Studio teamed up to produce an alluring design teamed with incredible depth and breadth of content. We developed the site using a WordPress platform, custom WordPress theme, many WordPress plugins, custom applications, scripts, database tables and SQL queries. The following services were provided by EJ Host and Geoff Matheson Studio: graphic design; website design; development of content management system; database design; search engine optimization; project plan development and execution.

Without further adieu here is the link to the Atonement Church website