Wayward Roots

The Wayward Roots website project was a complete in house job that spanned the whole website development life cycle.

We established a hard budget with the client during the estimation and proposal process. To stay under budget while producing a high quality product, efficiency was even more important than usual. One of the main pieces that was removed was lack of design concepts and lack of revisions. We needed to get this one right the first time!
Read more about working within a hard budget here.

We felt confident using this method of development since we had excellent communication with the site owner. We understood his expectations and felt like we were on the same page with him. Conceptually, we shared his vision and understood that he needed the site done quickly.

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Last edited by jesse on April 20, 2011 at 2:20 pm


The Wayward Roots website was developed using a custom WordPress theme loosely based on the 2010 theme. This is our typical method of WordPress development, we start with a stripped down custom theme and build upon it.

We used our set of custom WordPress functions to handle some of the sidebar and SEO items on the site.

From there we setup Posts categories and custom fields to manage News, Music, and Home page images. This allows the site owner to easily manage these lists.

The last pieces were using JQuery cycle and PHPThumb to manage the home page images. PHPThumb takes the full sizer image and does a zoom crop + maximum resize to display the image within the home page’s frame.

We had a lot of fun doing this site and check out Wayward Roots music

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