JCPenney Black Hat SEO Ordeal

Recently in the news there have been reports of punishment by Google for black hat SEO techniques used by JCPenney. These techniques of link spamming are very common and are used by lots of “SEO Companies” looking for an edge. Many link spammers operate in ways where they do not get caught and swear by incredible results.

A very interesting article from the New York Times outlines what JCPenney was doing and how they were punished.

Pretty interesting stuff, glad that these companies using these black hat SEO firms are getting punished in some way. Their methods clog our pipelines with useless links and pages that are only meant to fool Google’s algorithm.

Here’s hoping that Google finds more ways to rid us of this problem, but until then these black hat techniques will evolve and thrive.

SEO Services

Search Engine Optimization (SEO) is a complicated process encompassing all of the services that increase a website’s search engine ranking. Typically, SEO is geared towards increase a site’s organic search engine ranking. Since Google is by far the most used search engine, our SEO is usually measured in Google’s SERP. The objective of Search Engine Optimization campaign is a goal conversion for the targeted traffic.

SEO is very specific to every business and every industry. In fact there are specialized SEO for different industries such as Dentist SEO. We are located outside of suburban Philadelphia, near Wilmington, Delaware / Cherry Hill New Jersey in Claymont Delaware. The majority of SEO strategies are for the Philadelphia metropolitan area. We use many local resources to gain either your Philadelphia business or Wilmington Delaware area business visibility in organic Search Engine results.

Our organic Search Engine Optimization goals will be to get your website more online leads. And not just MORE leads, but better qualified leads. SEO techniques are generally guarded, so we will not post exactly how we increase your online presence. Organic Search Engine Optimization is also typically a long term process that takes several months. We will work with you to put together a plan based on your budget and goals. SEO is a highly scalable service, campaigns can be done for as little as $300, and some can spend as much as $10,000 / month. There are many ways to increase your Return On Investment (ROI).

Our EJ Host organic Search Engine Optimization strategic services typically include: Creation of an inbound and outbound link swapping campaign to increase relevant keyword traffic; Optimization of all pages on your website, including images and other media; Listing of any and all vertical search engines in your industry; Free and paid directory inclusion; Keyword research / long tail keyword campaign; Analytics software installation to track results; XHTML / CSS updates to site; Site architecture modification; Increasing the Community aspect of the site; Domain Name research; and Improvements to Web 2.0 / Site interactivity.

Although we have worked with companies across the USA, we concentrate our efforts on small to medium sized businesses in the Philadelphia Pennsylvania, Cherry Hill New Jersey, Wilmington Delaware, Newark Delaware & Rehoboth Beach Delaware area. specializes in anything web 2.0, social networking, web marketing, graphics, website, web hosting, web applications; including Graphic Design, Content Management Systems (CMS), custom Web Applications, PHP Coding, Ruby on Rails, JavaScript, AJAX, Flash, social networking cross site logins, mysql database design, web applications, html, css, xhtml, online branding, Seach Engine Optimization, logos, and developing / improving your online presence.
How Effective is Your Website if No One Can Find It?

Let’s say you have the best website in the world built in Flash. If the developer doesn’t know how to properly tag the site, it will be completely invisible to search engine crawlers. Even with a regular html site, you can lose a lot of traffic if it is poorly tagged and optimized. We at will design, develop, host and optimize your site. Many of our clients come to us with websites looking for an upgrade, take a look at some of our recent website designs.

EJ Host designers and developers will work with you to find an effective domain name for your brand. Our targeted Search Engine Optimization will help you reach people searching for what you are advertising on your site. Our advertising group will also assist in marketing campaigns, designed to further enhance your web presence. Since we specialize in the Philadelphia / Wilmington Delaware area, we can recommend local publications or marketing that will increase quality traffic to your website while increasing your Google ranking.
EJ Host Loves SEO!

SEO means Search Engine Optimization. Have your site analyzed and a proposal put together for FREE! Just use our contact form and send us your site name and some background about your business. Together we can put together a plan of SEO your site and to increase your online presence. EJHost’s SEO services typically start around $700, however it is possible to focus on parts of SEO for much less. We will work with any budget and have put together many successful campaigns for varying budgets. Make sure you mention you saw our special.

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EJHost will configure your website’s hosting setup to take advantage of the right tools for your website’s functionality. All medium to large hosting providers cannot offer this for shared website hosting. This is a unique advantage as most website designers do not understand hosting and most web hosting providers do not understand website design. We at EJHost understand how different compilers, programming languages, applications, plugins, modules and extensions work. This ensures your website is utilizing the proper tools and extending the highest level of functionality.

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