Recently in the news there have been reports of punishment by Google for black hat SEO techniques used by JCPenney. These techniques of link spamming are very common and are used by lots of “SEO Companies” looking for an edge. Many link spammers operate in ways where they do not get caught and swear by incredible results.
Pretty interesting stuff, glad that these companies using these black hat SEO firms are getting punished in some way. Their methods clog our pipelines with useless links and pages that are only meant to fool Google’s algorithm.
Here’s hoping that Google finds more ways to rid us of this problem, but until then these black hat techniques will evolve and thrive.